Heidi Roux, MBA [she, her]

Heidi began volunteering for Immigrant Rights Action in Bucks County and became its first paid Executive Director in 2022. Heidi's lived experience as an immigrant, along with her desire to uplift others, fuels her passion and dedication to this work.

Roux immigrated to the U.S. during the civil war in her home country of El Salvador. She grew up in Washington, D.C., and became a U..S. citizen around the age of 18. She received a Bachelor’s of Science in Marketing from George Mason University and began working in market research. She went on to obtain a Master’s in Business Administration from Northern Arizona University during which she explored social entrepreneurship and the importance of nonprofit work.